How to Create a Logo: A logo is a unique corporate representation of an organization. Every organization has a logo which is well drawn for that organization. A logo identifies a certain company and its values. It is used in marketing and product promotion.
Before you can make a logo for your company or organization, you should identify the different types of logo.
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Monogram logos/ letter mark
A good example is IBM, CNN and many more. They are primarily made from typefaces and usually some few words, mostly initials.
It is usually font based and mostly is about the company name only. For instance Coca-Cola, Pepsi, visa etc. it creates strong brand name recognition. Letter marks and logotypes are used when you believe that your brand name is likely to stick into people’s mind fast.
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Pictorial marks/ logo symbols
They use iconic graphic based design to represent the company. A good example is Apple, Twitter, Instagram, WhatsApp, and many more. When you see the icon, you are able to tell what company it is.
Abstract logo mark
Abstract logos are represented by a pictorial that does not have any other meaning. Unlike the apple and bird on the Twitter logo, an abstract logo such as Adidas has no explanation of its origin or it doesn’t relate to anything in real life.
Usually cartoonish that is carefully illustrated to represent a company. It is usually a character that is illustrated by graphics designers to represent the company. A good example is the KFC logo.
This is a complex logo that has almost all of the above types incorporated inside. It may be simple or complex. For example, Lacoste and Doritos.
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It is usually made by text inside an icon. A logo usually has a traditional look. For instance badges, seals and crests. They are familiar with schools and government agencies.
There are different ways to make a logo. You can make it yourself using graphic design tools such as Adobe Photoshop, adobe illustrator, Xara, and other software. All you need is the skill to do it. Another method is by working with online logo generators. They are computer generated and tend to be similar. They are not the best as they may not necessarily come out as you expected. Another way is to have a professional freelancer do it for you. You are likely to incur a cost, but you will get an original logo.
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Tips to guide when making a logo:
In case you decide to make a logo for yourself, there are some guidelines to observe or follow
Think of the product you want to build a logo for.
Think of the taste you want to stir in peoples mind about your product
Do a comprehensive research on your audience. And also look at other company`s logo.
Avoid clichés try something unique.
Choose your font carefully and make sure it communicates and use a maximum of 2 different fonts.
Using a paper and a pencil draw sketches as you visualize them. Remember to keep the sketches well.
Choose colors that complement your product. Color communicate too, they can create moods or attract people.